At Sprout Home, an indie garden center with locations in Williamsburg and Chicago, a green thumb is welcome—but not required.Watch
New York might be the City that Never Sleeps, but it sure has a complicated relationship with mattresses. Upon moving here, you quickly find yourself making your first non-tourist pilgrimage—to a Sleepy’s showroom in Brooklyn or Queens or Manhattan—and buying a discounted floor model to save yourself from crashing on a greasy apartment floor. Over the years, you’re bombarded by subway ads for beds in boxes, assailed by curiously misspelled TV jingles (1-800-M-A-T-T-R-E-S, eh?), and threatened by sidewalk-discarded innerspring twins that you’ll cross the street to avoid, fearing the fabled cootie-scourge of bedbugs.
It was late March, and Tarzian West had a problem: The Park Slope, Brooklyn neighborhood treasure was running out of blenders. It was a good problem for store owner Judy Kow, who quickly got to restocking the cookware store with the gadgets. “We sell most blenders in the spring and summer,” says salesperson Lia Golano, who is also an assistant buyer for the store. “There’s also an uptick in January, when people have their New Year’s resolutions. We see a lot of ‘juice more’ and ‘eat healthier.’” Since most of us mere mortals end up ditching our resolutions a few months (er, weeks) in, it’s a good thing that a sparkling new blender can do more than just make a killer smoothie. (In fact, it can even make ice cream!)
Sleep, one of the greatest equalizers, is increasingly backed by data. The startup Tomorrow Sleep, a division of legacy brand Serta Simmons, optimizes its line of mattresses with science and engineering. The brand is committed to dispelling a culture of “sleep sacrifice.” And the company’s Atlanta-based research team is fine-tuning its sleep trackers, buried within the popular Hybrid mattress. Meanwhile, artificial intelligence will continue to “get smarter,” eventually coaching humans on how to sleep better, according to founder Bryan Murphy. Quiddity spoke with Murphy about applying data, fostering innovation, and controlling the ecosystem to maximize sleep.
Fact No. 1: Insurance is complicated. Fact No. 2: Embrace Pet Insurance strives to make it as easy as possible. Founded in 2003, it was the first pet insurance company to launch a blog, and it continues to offer policyholders accessible, transparent tools for understanding its product with a monthly newsletter, extensive online buying guide, and 24/7 customer helpline. We talked with David Rodgers, Embrace’s Director of Marketing, about the concept behind the company’s launch, how it works to educate pet parents, and its philanthropic commitments.
Rianne Swierstra, born into a family of entrepreneurs, dreamed of starting a condom company at age 14. The prophylactics business never materialized, but her dream of innovating in the sex space did. Rianne S, Swierstra’s eponymous brand, is on a mission to “make women and their partners happy” with thoughtfully designed, female-focused pleasure products. Swierstra talked to Quiddity about her local Amsterdam’s culture of openness, the message she hopes to spread with her brand, and how to introduce toys into the bedroom.