Pleasure, Empowerment, and Style from Rianne SThe Dutch sex toy brand’s founder believes ‘women deserve beautiful sex toys’ Published: October 18, 2019
*Rianne Swierstra, born into a family of entrepreneurs, dreamed of starting a condom company at age 14. The prophylactics business never materialized, but her dream of innovating in the sex space did. Rianne S, Swierstra’s eponymous brand, is on a mission to “make women and their partners happy” with thoughtfully designed, female-focused pleasure products. Swierstra talked to Quiddity about her local Amsterdam’s culture of openness, the message she hopes to spread with her brand, and how to introduce toys into the bedroom. *
Please describe your background. How did you become interested in sex toys?
As a young woman, it was difficult to know what I enjoyed sexually and where my boundaries were. What I like about sex toys is that they can help you discover what you like sexually.
What gave you the idea to launch your namesake collection of sex toys in 2010?
My mother always told me how important it is for women to be empowered. I really wanted to do something with that, empowering women. I gave the brand my own name to make a statement. I think that it’s easier for people to relate to the brand if there’s a real person behind it.
Rianne S is headquartered in Amsterdam. How does the local culture impact your brand?
Can you describe your research and development process?
How are your products different from other sex toys?
Who is your target customer?
The Duo Vibe is specifically designed with couples in mind. What advice do you have for couples looking to integrate toys into their sex life?
What changes have you witnessed in the sex toy industry since you launched in 2010?
What’s next for Rianne S?